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Grab
Your Audience’s Attention With Impact Openings |
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The
first minutes of a presentation are make-or-break time. With the
following techniques, you can score a resounding success that will
set you up for the rest of your talk. Depending
on the type of presentation you are giving, you can either use a
formal opener or an impact opener. Formal openers don’t aim to
grab the audience in the way an impact opener does. They should be
courteous, sincere, and short. In a formal opener, you should
introduce yourself and the purpose of your presentation, thank
your audience for inviting you and give an overview of what you
intend to do and where you are taking the audience.
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How
to be a Great Speaker Without Using PowerPoint |
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me how some speakers will show up for a speaking engagement and
really not know anything about the audience they are speaking to.
Many speakers just get lazy and feel that their message is so
important that anyone would want to hear it. They couldn't be more
wrong. Your core message may be about the same for everyone, but
knowing your audience will allow you to slant the information so
that the audience feels it was prepared just for them. They will
relate much better to the information and think much more highly
of you for creating something specifically for them. Of course, in
many cases you were only slanting your information, but I won't
tell if you won't. Read More... |
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Who Controls The Sale: The Buyer Or The Seller?
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How do you prefer to sell: through email & the web, by phone, or face-to-face?
How do your prospects like to buy?
What happens when these preferences conflict?
Famed management guru and my professor, Peter F. Drucker, was fond of pointing out that there are at least three kinds of customers:
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25 Points To Create Your Own Winning Sales Letters
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To stand out among many others sales letters that may have bombarding your readers, you have to create a headline that invokes emotions in them. Feelings of anger, joy, sadness and even the most powerful emotion of all - jealousy are in fact will dwell prospects to buy from you immediately.
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Leave Every Sales Talk On A Positive Note!
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Practice following a negative with a positive in your sales talks, and then expand the concept to other communications, personal and professional.
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Increase Your Sales By Putting A Referral System In Place
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Most businesses spend all of their time, effort, and money on conventional marketing. By conventional marketing I mean marketing by direct mail, display advertising, radio and television, and the Internet. A far more cost-effective way of marketing which will produce many times more results is developing a formalized referral system.
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A Unique Selling Proposition
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Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. What’s a USP?
The USP is an acronym for “Unique Selling Proposition” or “Unique Sales Proposition.” Every business, product and service needs to have a USP.
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Increase Your Failure Rate: Go for the NO!
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Go for No is my personal story. Most of my life I have allowed the fear of failure and rejection to rule my actions, so much so that I wasted years not pursuing my dreams. Of course, this is not to say that I have “mastered” the art of courage. Courage requires daily focus; in that way I am clearly a “work in progress.”
And I’ve always wondered what it would be like to meet the person you will one day become, say 10 or 20 years in the future. What would they (you) be like? What could they teach you? What advice would you give yourself if this were actually possible? And, since I think most people have a fear of failure and rejection… as I do… I decided to make that the main theme of the book.
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Just Do The Next Thing, Don't Worry About The End Now
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When we consider all the things we have to do in our sales careers, taking on the "chore" of Prospecting on a regular basis digs up a lot of bad feelings in the minds of most of us.
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Five Steps to Spark New Business
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Do you resent getting spam email and junk faxes as much as you used to resent telemarketing solicitations during your dinnertime? If you feel that strongly about it, it’s a safe bet that the majority of your clients and prospects fell the same way. Your challenge is to create informative “touches” that will help open the door to your new customers and not fuel this resentment.
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Sales Secret: No Pain, No Gain!
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I was doing a nationwide consulting project for Xerox and I had a chance to train their field sales force as well as install a telemarketing unit.
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The Most Powerful Sales Statement You Can Make
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Now, I hope you won’t abuse this line, because it taps into one of the most intense archetypes we have as human beings: destiny. Most of us feel, at one time in our lives or another, that we were chosen to hit a winning home run in a crucial game, or to be standing on that street corner in Beverly Hills at just the right time to ask the single most important question in the world to writer, Ray Bradbury.
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Understanding Body Language: An Effective Sales Tool
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There is no question that people can speak volumes without uttering a single word. Non-verbal communication, including body language, can be a powerful sales tool if one is able to understand its signals. However, when you realize that the human body can perform over 700,000 unique movements, the idea of comprehending all those signals would seem like an unrealistic endeavor. Do not despair because just having a rudimentary knowledge of some basic signals and gestures could greatly improve your ability to sell.
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The Secret Rules of Selling
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I’m about to share with you the secret rules of selling.
Well... okay... they’re not really a secret. But not many people think about them - - that’s for sure. You may already know them, unless you’re completely new to marketing.
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Easy Ways To Crank Up The Sales Volume
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Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonalds. You’ve been there... you pull up to the window, place your order and they always say... “Would you like to supersize that?”
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