A few years back, a major tire company happened upon the strongest and most powerful sales statement anyone could make.
Do you remember it?
I’ll share it with you, later in this article.
For now, let’s imagine that you want to date someone, to strike up a serious, meaningful relationship.
What would be the strongest, most appealing thing you could feel or say?
“We were meant for each other!”
Now, I hope you won’t abuse this line, because it taps into one of the most intense archetypes we have as human beings: destiny. Most of us feel, at one time in our lives or another, that we were chosen to hit a winning home run in a crucial game, or to be standing on that street corner in Beverly Hills at just the right time to ask the single most important question in the world to writer, Ray Bradbury.
We feel it was simply meant to be. Fate or Providence guided us.
Well, there is a sales equivalent of “we were meant for each other.”
The General Tire Company expressed it with this slogan:
“Sooner or later, you’ll own Generals!”
In other words, it’s INEVITABLE.
Examine all of the social movements of the middle of the last century. What was the single, most significant persuasive statement they all made?
Change is inevitable—accept it now, gracefully, and you’ll be happy you did!
Try to weave this incredibly effective idea into your sales presentations, and I promise you’ll cut through a lot of resistance and get your prospects to see the wisdom of doing business with you, much sooner!
Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.
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